Food, Receipt and Restaurant

EATING in the coffee shop does not mean not filling. Because, right now the coffee shop there was already a restaurant and the concept provides a complete menu, from appetizers to desserts.

Probably not many coffee shops that implement this concept in Indonesia, but the forerunner, the Black Canyon Coffee (BCC), has done it since 2005. Yes, the coffee shop is a franchise from Thailand, we'll find a variety of menus that total reached 150 - an item. Not to mention that each outlet must have a special menu is only in the outlets concerned.

BCC outlets in Mall of Indonesia (MOI), Kelapa Gading, North Jakarta. MOI special outlets, servings are offered amounted to 137 items plus 14 specials. It is said that only in special outlets to BCC MOI was 14 and the menu is the chef creations there.

The menu varies a BCC advantage compared to other coffee shops. As we know, coffee shops generally only provide coffee and other beverages plus many kinds of food that a light snack. The number of menu items can be calculated with the fingers. While at BCC, dishes are offered more as a restaurant.

"Usually in the coffee shop that is the dominant beverage. But, here the food and drink are equally emphasized. Only here, you can eat a complete menu and filling, "said BCC MOI Operational Manager Zainal Arifin.

BCC Indonesia was first opened in April 2005 in Kuta, Bali, and then followed one another outlet-still on the island of Bali. In a short time, the BCC able to open a branch in Surabaya, Makassar, Bandung, Semarang, and Manado. New at the end of 2008 BCC penetrated Jakarta, one of BCC MOI operating since 25 November 2008.

BCC branch managed by PT Boga MOI Gamma Partners Group, which previously has opened outlets in the city of Bandung, precisely in the area shopping and entertainment center Parijs van Java in 2006. The owner is Gandjar Suwargani.

"It Bandung public interest against BCC very good. Hence, in a period of one year, we were able to open three outlets in Jakarta, namely the MOI, Cikini, and Kemang, "said Zainal.

Just like in other cities, BCC outlets in Jakarta also managed to capture more customers. Cozy place, plus the food is varied and delicious appeal of a coffee shop "commanded" by the General Manager S Didam this.

While a franchise coffee outlet from Thailand, we are not going to find a unique ornament Affairs at BCC white elephant. Only, every visitor who stopped by this booth will receive a warm greeting in Thai, swadikha, which means welcome. Well, from here we just can "read" that the BCC is a coffee shop from thousands of Bangkok.Ditambah town again on the menu are also displayed text using special characters Thailand.

"In Thailand alone BCC outlet design was modernized. We apply a similar concept is also in here. In fact, our logo is a cowboy who did not characterize Thailand, "Zainal added.

Color logo in the form of the cowboy image was given a palette of bright red. This color is then adopted into the interior layout BCC. No wonder, most of the walls BCC so dominated the red color, plus black and white, each representing the color of coffee and smoke.

"The atmosphere is such that it has become the concept BCC anywhere. All the outlets are made cozy, food and drink products is the same, "said Zainal, as he called widespread BCC branch outlets that reach MOI 110 square meters.

Probably because the place was comfortable, BCC then became a favorite location for many young people hang out. Nevertheless, said Zainal, BCC is also targeting the market segment of adults aged 40 years and the customer's family.

"That's why we provide a varied menu. One goal was to capture the visitor segments wider, "Zainal call.

By capturing more consumers who are, manager MOI BCC facility provides a full enough in stores. Standing at the two-story building, BCC MOI can accommodate up to 102 people. A total of 46 seats in the lower floor, while the rest are placed on the floor above.


Coffee shop which can be accessed through the Centro Department Store is also equipped with Wi-Fi facilities for free, live music twice a ...