Food, Receipt and Restaurant

BUSINESS sauce Jeruk Purut pecel cap has evolved and survived for two generations. In fact, sambal pecel not only sent to Surabaya, Bandung, Jakarta, Palembang and Banjarmasin, but also had been sent to the Netherlands and the UK. Sambal pecel Madison's unique competitive global marketplace through.

Business pecel sambal located at Jalan Delima, Kejuron Kelurahan, Kecamatan Taman, Madiun was first pioneered by Roesmadji (78 years) in 1985. At that time, he was concocting and make a sauce pecel 10-20 kg per day and only marketed in the city of Madison. However, the taste and aroma of homemade salsa pecel was much in demand. Order sauce pecel finally came out of Madison and also out of town.

At that time, saw Roesmadji traditional business prospects pecel sauce is quite bright. He also began a serious effort to cultivate and develop the capital pocketed only Rp 200 thousands. To process the raw materials until the sauce pecel, Roesmadji involving six biological children.

Keeping a culinary heritage

Business sauce pecel Roesmadji growing. Pecel sauce production capacity of 10-20 kilograms initially only continue to grow until it reaches 5 quintals per day. So did the number of employees who had been only a few people today to 20 people.

Because the physical conditions began to weaken, leaving the business Roesmadji pecel sauce Jeruk Purut stamp to his son. In the 1990s, the third son Roesmadji, namely Jumino, Asrian, and Asrifan continue and develop the traditional business pecel sauce. According to one of the successor business, Jumino (55 years), a typical business pecel Madison sauce is being developed.

"We continue to maintain the quality and taste sauce orange cap Purut pecel this. Similarly, market share continues pecel sauce we developed, "he said.

In addition to maintaining the quality of raw materials, such as peanuts, brown sugar, red chili, chili curly, and orange leaves, the traditional way of processing was still preserved. "It is hereditary, how to manufacture this pecel sauce stay awake," he added.

Penetrated overseas markets

Jumino confess, it is now in Madison sauce business pecel Jeruk Purut cap has three sales gallery, which is in Jalan Opak, Serayu Road and Jalan Diponegoro. To Jakarta and Bandung, were pioneered the development of the sales gallery pecel chili sauce while sending pecel to Palembang and Banjarmasin still ongoing.

Jumino said, sambal pecel Jeruk Purut cap also been sent to the Netherlands and England in 2000. At that time, every time send as many as 2-3 quintals. "There are Dutch and English people who ask this pecel sent chili. Delivery is running about two months. However, because of shipping costs by selling unprofitable, we finally stop, "he said.

Today, bottled chili sauce pecel 250 grams and valued often Rp6.500 it still brought the students from Indonesia to other countries, like England, France, and Australia. "But, they brought their own hot sauce pecel for consumption. However, sometimes there is also the order in large quantities for sale in there, "he said.

Develop marketing channels

Sambal pecel traditional business continues to adapt to market changes. Jumino admitted, if used to process orders and deliveries have been made simple. But now, the sales process started utilizing technology network.

"Now, the buyer must transfer money to your bank account before we send new pecel sauce. In addition, we also use the Internet to market this pecel sauce, "said Jumino.

As a result, turnover sauce Jeruk Purut pecel cap continues to grow. Now, they have had two machines oven for frying peanuts, as well as processing equipment, such as dozens of mortar, pestle, and grinding spices. In addition, business profits have also been fruitful to send a truck to Madison pecel sauce or outside the city. Family assets Roesmadji now hundreds of millions of rupiah.

However, the traditional business pecel sauce still needs to innovate and be creative to survive in an increasingly competitive market tight. The reason, in addition to emerging businesses in the Madison pecel sauce and outside the region, now also many packaged foods are available in traditional markets and modern markets.

"We do not want arrogant. We still have to work hard to develop unique business pecel sauce Madiun. Not only us, but other pecel sauce entrepreneur who wants to grow and survive also must continue to ...