Yes, the restaurant, shot in Pacific Place Mall, Jakarta, this is the concept aka serbapanggang grill cooking. The owner of the restaurant seems to see the business opportunities open in the posh shopping center. When I first opened, a special grill restaurant in Pacific Place Mall is not much, even to say no. And as the name implies, Magenta want to be a central grill menu is well known by the public.
"At Pacific Place there are many restaurants, but that provides little grilled menu. Therefore, we want to create in the minds of consumers' minds about where they can enjoy the grill menu, yes in Magenta, "said Marketing
Communication Officer Gaia Mahaga PT Buana (GMB) Sumiskum Nadya. PT GMB is a company that manages Magenta Depot Grill.
Magenta was not really foreign names in the restaurant business. Around four years ago, before the opening Magenta Depot Grill, a restaurant owner had established Magenta Asian Cuisine in the area of Kebayoran Baru, North Jakarta. Successfully operate a restaurant with a spe Asia's menumenu socializing, the owner and then develop their business wings to open a restaurant named almost the same, but that is the concept of different menus.
"Magenta Asian Cuisine run for three years and successful. Accompany success, then the Magenta restaurant was made again, but this is different. The concept that this is carried food in-grill, "Nadya said, adding that Asian Cuisine restaurant Magenta been closed a year ago.
Viewed from the menu, clearly illustrated that provided food here average Western flavor, although there are a few popular traditional food from Indonesia sold. View the menu is so modern, as modern restaurant interior layout is dominated by black and white.
Magenta Grill Depot bermaterial walled glass so that the atmosphere in the restaurant can be seen from the outside, and vice versa. Seat that can accommodate 45-50 people in the indoor restaurant area is made with various models. There are equipped with a sofa cushion, some are not. To be sure, nuance is almost the same, namely black and white or color derivatives. Almost similar to the arrangement of outdoor dining area that can accommodate 15 person capacity.
The design style is minimalist carried, not formal, but not too relaxed. "We customize the design of the restaurant with the concept that malnya not jomplang. We know, it's Pacific Place mall is the high end, so the design had to adjust Magenta, "said Nadya.
Given the "class" occupied mall Magenta, predictable market segments that try to target the restaurant had been operating for two years. More specifically, Magenta targeting consumers kantoranyang among people aged 25-40 years. Understandably, this restaurant is located in the surrounding areas of business centers in Jakarta.
"Our restaurant is also often used as meeting places, social gathering ibuibu, the book review, or press conference," added Nadya, while calling that Cyan has other facilities in the form of free Wi-Fi. Special anymore, in this restaurant you can find the recommended menu for dieting.
The recommendation was issued for Women Rejuvenation Program (WRP), which is known as a brand that concern with efforts to normalize the proportion of women of their bodies through diet.
According to Nadya, there are four special menu in Magenta is recommended for you who want or are dieting, the chef's salad, soy marinated grilled ribs, grilled teriyaki salmon, and grilled Norwegian salmon.
"Menu diet should contain 700 calories.
WRP has done testing and the result is four menu. All four are recommended as a diet, "said Nadya.
Chef's salad menu includes a mixture of fresh vegetables and salad with balsamic vinegar sauce spray. Meanwhile, soy marinated grilled ribs are made from the menu ribs baluran roast beef with soy sauce and served with white rice, crackers, and soy sauce.
Well, this one included Magenta favorite menu, grilled teriyaki salmon, filet of grilled salmon with teriyaki sauce. This menu is served with white rice and asparagus. The last diet was grilled Norwegian salmon with grilled salmon filet with butter sauce. Potatoes and vegetables to complement hidanga ...